First and foremost, understand that you should view labels as a marketing, communication, and advertising tool for your brand. Therefore, professional label design is crucial for drawing customers’ attention to the product, and converting them into product buyers, as well as differentiating your brand from competitors in the competitive market. Knowing how to exploit its benefits can lead to increased sales.
Why is professional label design important for brand development and marketing?
Since Gutenberg’s revolutionary impact on the printing industry across Europe in the mid-15th century, product labels have become a crucial part of sales strategies. However, labeling mechanisms were in use long before that. Chocolate was the first product historically distributed with modern labels.
With hundreds of companies offering similar services, what makes some people choose one company’s products? The answer to this important question lies in adhering to the principle of differentiation, which becomes the launching pad against competition.
Nowadays, product labels are considered an integral part of branding. The way a product is presented plays a vital role in brand advertising and marketing, enhancing the appeal of your product to the general public.
Today’s printed labels have a role beyond identifying product features. Professional label design can increase brand visibility and ensure customer loyalty for other brand products.
An attractive label for the product makes it different from other similar products and memorable for the customer, which is the first step to gain consumer trust.
What Makes a Label Different?
Marketing strategies aimed at promoting a product always consider the importance of labels. When a customer becomes aware of a product for purchase, the label becomes main focus of attention.
At this point, it’s essential to remember that there is no magical instruction, but the following principles have been shared by the best companies and brands in the world. You can consider them as guides:
Professional Label Design: The importance of brand name in differentiation
This is a crucial element because, without defining the brand’s identity, customers might associate the product with other brands. Whether it’s clothing, food products, or a business, the brand name should always be visible and occupy a part of the visual area.
Professional Label Design: Keep it simple and chic
Some manufacturers want to include everything on the label: the logo, slogan, precise information, usage instructions, warnings, recommendations, images, and more. However, it’s essential to recognize that an overload of details on the label can quickly divert the eyes to the next product on the shelf, A product that allows consumers to focus on a few critical details, making it easier for them to decide on purchasing the product.
Therefore, it’s best to keep the design as simple as possible; choose one or two colors for the label and include only essential text.
Professional Label Design: use high-quality images on your labels
In many cases, using a product image on the label is recommended. For instance, if you sell an electrical product, a product image can help consumers choose your product over another item on the shelf.
If you include an image on the label, it is recommended to use a high-resolution image that truly reflects the product inside the package.
Professional Label Design: Emphasize your uniqueness
The label is the first interaction consumers have with your product. Similar to an introduction or a job interview, you have approximately five seconds to make that first impression on the consumer. If you’ve adhered to the principle of simplicity in your design, it means you can focus on one or two messages that build customer trust.
If your product has unique advantages or features that competitors lack, the label is the place to highlight this. Emphasize that distinctive feature in a prominent way that draws consumers’ attention.
Professional Label Design: trial and error before choosing the final design
Label design is a long process, so don’t expect instant results. Put your designed label to the test in reality. Evaluate whether the chosen messages on the label are conveyed in a pleasant and appealing manner, and whether it has the potential to encourage consumers to purchase the product.
Test your product with the new label in several stores. This allows you to make any necessary changes before entering mass production.
In conclusion
If you follow these tips, you’ll be able to create a professional label design for your product that not only serves as brand advertising but also acts as a powerful marketing element, attracting customers and boosting sales. Investing in a strong label design can lead to rapid results in terms of increased sales and return on investment.
If you intend to distinguish yourself and be noticed ahead of your competitors through professional label design, we look forward to discussing it further.