Today Social media platforms, also known as social networks, are powerful tools in the field of advertising and marketing. For this reason, brands must define their social media strategy to elevate their presence in this domain. The graphic design of content is equally crucial as the content's scenario and topic on social media platforms because often, within the first few seconds, users decide whether to follow a content or not. Additionally, visual coherence and consistency on the home page of a brand's social media account significantly impact attracting, maintaining, and increasing user interactions.